Learn how to use Reporting & Analytics to understand and improve your SMM data.
You can view reporting and analytics on clickthroughs and social sharing activity. See which topics are most engaging to your fans and followers quickly so you can post a follow-up message and create content to drive inbound traffic. Advanced search filters allow you to find archived posts quickly. Integration with Google Analytics is active by default for closed-loop ROI reporting. You can easily switch the integration to any popular analytics platform.
You can even track which messages, campaigns & share buttons are generating the most leads (white paper downloads, email signups, etc) and which are generating the highest number of sales. To enable this feature, you must place conversion tracking code in your web pages using the Account Preferences page. All reports can be exported to an Excel-friendly CSV format.
